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Marketing is Expanding: Insights from the IDC Tech Marketing Benchmark Survey

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According to IDC’s IT 2018 Buyer Experience survey, tech customers get more decision-making information from marketing sources at every stage of their buying journey. During the evaluation (middle) stage, buyers get 91% more information from marketing-related sources than from sales. To get customers what they need, tech companies have […]

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Written by TechBuzr

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