Gartner: CMOs spend more on innovation, but use only 61% of martech capabilities

Dive Brief: While marketing budgets remained steady at 11.2% of company revenue for 2018, 63% of CMOs expect their budgets to increase in 2019, according to the findings of Gartner’s new CMO Spend Survey included in a news release . Investments in marketing technology accounted for 29% of total […]

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